Search engines like Google fight to index thousands of pages of content found on the internet in the right order depending on several characteristics.
Search engine algorithms may vary with time but you can ensure that you have a website that is filled with SEO optimized, original content so that your page ranks as high as possible on the search results.
The following explains best 5 tips about SEO optimizing your web page:
Appropriate landing page
Apart from finding a great niche and product, it’s also necessary to have a targeted landing page to encourage paying customers. And one great tip I’ve found is that to ensure your landing page does not sell anything at all!
In fact, it should give a valuable resource away for free like a niche e-book, newsletters, mini-course and even tele-seminars that will educate the customer about the value of your product. Not only does it raise customer awareness but it also encourages customers to buy what you will eventually show them!
Fresh content
Fresh and new content updated daily is one way to ensure that Google keeps returning to your page again and again. Once the search algorithms are trained to realize that the content on your page changes daily and is completely original you are more likely to see your website higher up in page rankings.
SEO optimizing!
You also have to ensure that the content is SEO-optimized. This is possible by using Keywords that are recognized by search engines as related to your product.
Fill your content with an average of 2% of Keywords per page of 100 words. That means your page should run an average of 10 Keywords in a page of 500 words. Do not put in more than that as search engines tend to classify high keyword pages as spam or duplicated content.
Create a lot of internal links where a single article links to another archived articles in your blog or the site itself. This will increase site recognition and page rankings
Keeping them simple
Don’t flood your site with complex codes like Flash, Ajax, etc. Of course, the site will look great but this just tends to slow down your site and as a result might prevent search engines from crawling and indexing your website properly.
Arranging the Keywords can make or break a website!
Start strong by adding your keywords in the first paragraph and the very first line and the first line of the last paragraph. Search engines like this
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]]>After all, it is the spiders that determine the relevance of your website and decide where your site will land in the search engine results page. Therefore, by learning how to control the direction of the spiders, you can be certain your website will rise in rankings.
Gaining Control with the Help of Robots.txt
You may think that gaining control of search engine spiders is an impossible task, but it is actually easier than you might think when you take advantage of a handy little tool called the robots.txt file.
With the robots.txt file, you can give the spiders the direction they need to locate the most important pages on your website while preventing them from wasting time on the more obscure pages such as your About Us and Privacy Policy pages.
After all, these pages won’t do much to improve your search engine ranking and won’t help your target market find your website, so why should the spiders waste their time exploring these pages when ranking your site?
Another positive aspect to using a robot.txt file is the fact that it prevents the spiders from indexing duplicate pages. This is beneficial because having duplicate content can actually reduce your search engine ranking. So, while you are making changes to your website or working on an area that isn’t fully developed yet, you can instruct the spiders to leave those pages alone until you are ready for them to be crawled. The same is true if you have a blog on your website, as a blog post created in WordPress will show up in the main post page, in an archive page, in a category page and as a tag page. With the help of the robots.txt tool, you can instruct the spiders to look only at the main post page.
With the help of your robot.txt files, you can tell the search engine spiders which pages they should and should not search through and index. It is important to keep in mind, however, that the robots.txt tool is meant to be used to prevent search engine spiders from searching certain pages. Therefore, you will only need to use it on those pages you don’t want the spiders to crawl.
Implementing the Robots.txt Tool
To successfully use the robots.txt tool, you first need to determine which pages you don’t want the spiders to search. Then, slowly begin making the changes to your site. By using the tool on only one or two pages at a time, you will be better capable of identifying mistakes that you may have made during the process.
To make your changes, you will need to add the robots.txt file to the root directory of your domain or to your subdomains. Adding it to your subdirectories will not work. For example, you may add the robots.txt file to a url such as http://domain.com/robots.txt or to http://privacypolicy.domain.com/robots.txt. But, adding it to a subdirectory such as http://www.domain.com/privacypolicy/robots.text will not work. With just one robots.txt file within your root directory, you can manage your entire site. If you have subdomains, however, you will need a robots.txt file for each one that you need to manage. You will also need separate robots.txt files for your secure (https) and nonsecure (http) pages.
Creating a Robots.txt File
Creating a robots.txt file is a relatively simple process, as you only need to name your text file robots.txt within any text editor, such as Textpad, NotePad or Apple TextEdit. Your robots.txt file only needs to contain two lines in order to be effective. If you wanted to stop the spiders from searching the archives of the blog on your site, for example, you would add the following to your robots.txt file:
User-agent: * Disallow: /archives/
The “User-agent” line is used to define which search engine spiders you want to have blocked. By placing the asterisk (*) here, you are instructing all search engine spiders to avoid the specified pages. You can, however, target specific search engine spiders by replacing the asterisk with the following codes:
* Google – Googlebot
* Yahoo – Slurp
* Microsoft – msnbot
* Ask – Teoma
The “Disallow” line specifies which part of the site you want the spiders to ignore. So, if you want the spiders to ignore the categories portion of your blog, for example, you would replace “archives” with “category” and so on. If you wanted to instruct the spiders to ignore multiple sections, you would simply add a new “Disallow” line for each area you want to be ignored. Just as you can name specific areas that you want the spiders to avoid, you can also list specific areas that you want specific spiders to view. For example, while you may want most spiders to avoid a specific area, you may want the MSN mediabot, Google image bot or Google AdWords bot to visit those areas. In this case, you can use the asterisk to instruct all search engines to avoid the area while instructing a specific spider to allow the same area. If you want Google’s Adsense bot to access a folder, for example, you would create the following command:
User-agent: * Disallow: /folder/
User-agent: Mediapartners-Google Allow: /folder/
You can also use your robots.txt files to prevent dynamic URLs from being indexed by the search engine spiders. You can accomplish this with the following template:
User-agent: * Disallow: /*&
With this command, you are instructing the spiders to index only one of the URLs that matches the parameters you have set. For example, if you had the following dynamic URLs:
* /greatcars/details.php?propcode=ANCHORS&SRCH=tr
* /greatcars/details.php?propcode=ANCHORS&vr=1
* /greatcars/details.php?propcode=ANCHORS
Your robots.txt instructions will tell the spiders to only list the third example because it will disallow any URLs that start with a forward slash (/) and contain the & symbol. You can use the same strategy to block any URLs containing a question mark by using the following:
User-agent: * Disallow: /*?
Or, you can block all directories that contain a specific word in the URL. For example, you might create a robots.txt file such as the following:
User-agent: * Disallow: /corvette*/
With this command, any page with a URL containing the word “Corvette” will not be crawled by the spiders. It is important to use caution when using these directives, however, as they will cause the spiders to avoid all pages containing the word you specify. As a result, you may accidentally block pages that you do want to be indexed. If you do want to block all but one or two pages with URLs containing a specific word, you can create a robots.txt file that specifically allows the page you still want to be indexed. In this case, your robots.txt file would look something like this:
User-agent: * Disallow: /corvette*/ Allow: /greatcards/corvettesandvipers/details.html
It is also possible for you to instruct the spiders to avoid an entire folder on your website while still allowing it to access specific pages within that folder.
About The Author
Please visit TopClickMedia for any kind of SEO help.
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]]>Well, it didn’t quite happen that way. And the wonderful case study that was “Presidential candidate Barack Obama” became a not-so-active name on various online portals including, Twitter, where from November 2008 to May 2009, his twitter update has had five posts. Yep, only five posts in six months.
So what is happening in the Social Media world right now?
Well, first of all, social media website use has exploded with millions of people using popular Web 2.0 applications such as Facebook, Twitter, Linkedin, and dozens of others. I personally “play” and “work” on many, but my favorites remain Twitter and Facebook.
Celebrities and politicians seem to have found a way to pontificate one-way to their audiences. I say pontificate because most of these are rarely engaged in a two-way discussion, more times sending out their updates but not really engaging with others who may wish to interact with them. Politicians and celebrities across the globe have taken their messages to their fans and followers on Twitter and Facebook.
However, millions of users and dozens of so-called SMM experts later, small businesses remain offline and are positively scared of using social media websites.
The business owners I interact with when I’m speaking at an event or when I’m networking offline (yes I still do that) are concerned about using social media websites to promote themselves. They are worried about the lack of privacy and a misconception that they need to be technically savvy to use such websites as Facebook, Twitter, and Linkedin. These same business owners also mention lack of time and lack of trained “marketing” resources which prevent them from taking the social media marketing plunge.
For marketers, social media marketing means a huge opportuníty. The opportuníty comes from being able to demonstrate actual results to end clients in the form of visibility and generated buzz. For small businesses who have taken the social media marketing plunge, it means visibility at low cost. For everybody, Social Media Marketing means; buzz, visibility, website traffic and leads, assuming SMM is executed properly.
Social media marketing is here to stay and can bring tremendous value to those who know how to leverage it. From gaining new clients, to gaining visibility, branding, and credibility, not to mention leads, social media marketing is one activity that everybody needs to “find” time for and “create” a budget for.
As an individual seeking a new job or as a business seeking new clients, here are some very basic yet very key strategies to keep in mind when embarking on the social media marketing journey:
1. Reap what you sow: This saying applies very well to Social Media Marketing. If you don’t begin leveraging social media websites to promote yourself or your business and especially if your competition is, you’ll be left behind in the dust of their visibility & buzz.
2. Make Time: Either make time for social media marketing for yourself / business OR find an expert who can do it for you. Not doing anything is not an option. Find a marketer who knows social networking.
3. Land your next opportunity: Remember the impression you want to cultivate online. You wouldn’t go to a face-to-face networking meeting and complain “how tired you are”, “how sleepy you are” etc. Then don’t do it online either. Online networking has reached a new level and you need to show your “networking” savvy by creating an impression which will land you the next connection, a new client or whatever you seek.
4. Don’t end up in jail or unemployed: If you don’t want to end up fired or end up in jail, be careful about what you say online. Professional behavior should be the norm (even for teenagers who don’t realize the impact of what they put out there on Facebook). Prospective employers, prospective clients, current clients, and anyone who wants to look you up, can and will. Once you’ve put something out there, it is out there forever.
5. Frequency matters just as much as content: Blogging once a month or writing a tweet once every week or posting a FB status once every other day is not the way to grow your visibility. All marketing activities require frequency, consistency, and long-term effort. You wouldn’t expect one advertisement in the Detroit Free Press to generate leads immediately or ongoing. Similarly, marketing online requires consistent, frequent, and long-term effort.
Again, remember, not doing anything is not an option.
Just like email and voicemail, yes, those now archaic technologies that we don’t even think about; texting, Facebooking, Tweeting, blogging, and audio & video podcasting are all slowly becoming mainstream. Social media marketing is also fun, quick, and a cost-effective way to get visibility and it provides the ability to connect with anyone, anywhere in the world.
Implement Social Media Marketing correctly and you’ll find that practice does make us perfect!
About The Author
Nipa Shah is the founder and visionary who has shaped Jenesys Group, LLC and is known as an expert in the field of Marketing Online and Search Engine Optimization.
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]]>
The internet has emerged as an increasingly important part of the U.S., even in light of a recession that has undermined advertising as well as consumer spending.
This week, the Interactive Advertising Bureau released figures showing that interactive advertising now accounts for $300 billion in economic activity nationwide.
According to the organization, the advertising-supported internet is now 2.1 percent of the gross domestic product, and it employs 1.2 million Americans directly, along with another 1.9 million people in related support positions.
“This study underscores that the internet ecosystem is generating an increasing level of economic activity in every corner of the nation,” said professor John Quelch of Harvard Business School.
Despite the growth of online advertising, one industry that has been unable to raise sufficient revenue from it is newspapers.
The study also found that there are more than 20,000 Internet-related small businesses in the U.S., many of which have fewer than 10 employees. Researchers went on to cite the overall benefits offered by the internet since its introduction, including business innovation, environmental benefits and empowerment for entrepreneurs.
By Steve Monfort (Nasdaq)
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]]>
Nowadays some social bookmarking sites are also offering adsense revenue sharing programs.Most of the social bookmarking sites strictky adhere to their content policy and making a safe place for its contributing members.You can go to the url to check the top social bookmarking sites that are good for sharing your adsense.
Xomba
Xomba bookmarks are called xomblurbs. Xomblurbs are a social bookmarking tools that allow users to share links with the whole Xomba community.
When you make a xomblurb, you can share a link to your or other websites, article, blog, image and your favorite video. The site is not so strict with their members’ posts and the admin is very accommodating and the members are very friendly. I love being active on this site. I also bookmark most of my posts in Triond there. Xomba uses Google Adsense to share its revenue to its members. You have to submit your publisher ID so ads on your pages will be displayed.
Blogsvine
It is another social bookmarking site where you can earn money
by revenue sharing. The site also uses google adsense to share it’s revenue to its members. You must have your own adsense account to participate.
InfoPirate
Shares 80% revenue to the members for bookmarking sites. Again, they use Google ads to generate revenue and share to bookmarkers. The site’s layout is great and you will love the contents.
Tagfoot
In tagfoot, you can bookmark, share and earn. It is a social bookmarking site which functions like Twitter but the good thing is, they share their revenue to their members. You can also have your own mentor from the senior members to guide you along the process. The site shares 50% of the revenue to the members and when you also get referrals, 25% of the time, your ads will be displayed at your referral’s pages.
Indianpad
IndianPad is another social bookmarking and blogging site where you can submit stories and then other users decide by their voting power what gets to the front page. The good thing with Indianpad is, they give all revenue to their members. 100% of the ad revenue is earned by the users.
Squidoo
It’s not really a social bookmarking site but a blogging community. However, you can always make a review about your article, product online and then post a link to the post on your blog. The site allows this and in this way, you can have a bookmark of your post at Squidoo. You will also earn from Squidoo at the same time through google adsense, amazon, ebay and other affiliate sites.
Simpy
A social bookmarking site offering 100% adsense revenue to their users. You have to have your own adsense account and submit your adsense ID to Simpy to start earning money from your pages.
Totalpad
Totalpad’s way to share its revenue to the members is different. They pay you on every photo, video and articles you submit. You also earn for posting comments. The payout is $10 which is paid through paypal.
Blogjoints
This social bookmarking site has a 50-50 revenue sharing scheme. Registered users have to submit their Google Adsense publisher ID. There is no limit to the number of links you submit and the more links you submit, the more chances of earning. From the site you can also create groups and share your links to the members.
Friendtrain
This site allows you to create microblogs and in every microblog you create, you can add a link to any site you want. Friends vote for your posts and in this way, they visit the links you submit.
These revenue sharing social bookmarking sites will be very useful for your Triond articles. If you bookmark your articles, photos and videos to these sites every time you submit it on Triond, you will be hitting two birds in one stone. Not only that you will drive traffic to your Triond posts and also earn from Triond pageviews but you will also earn from the revenue shared in these sites. So, who can decline that offer? Start submitting now and in time, you will earn a good passive monthly income.
Splazh
Splazh.com is another Adsense Revenue Sharing. Your ads will be displayed in every news you’ve posted. Registered users have to submit their Google Adsense publisher ID. There is no limit to the number of links you submit and the more links you submit, the more chances of earning. From the site you can also create groups and share your links to the members.
Originally posted by khassandra, via: WebUpon
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]]>FriendFeed, for those that don’t know it, says Read Write Web’s Marshall Kirkpatrick, is a combination of an aggregation tool bringing in information from around the Web, a big public conversation, and a publishing tool for original content. The service aggregates feeds from the different social networks you participate in, allowing your FriendFeed friends to engage with you on those networks whether they belong to the same social network or not.
There’s a long list of services FriendFeed can import data from, Kirkpatrick says, but the majority of the conversation at the site centers around Twitter messages. As TechCrunch’s Michael Arrington says, “the fact is that FriendFeed may just be too complicated for the average user to quickly understand… The power users love it. Novices can be overwhelmed.”
Read the whole story at Read Write Web .
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]]>Instant results:
In the day of instant gratification and lightning speed, everyone wants everything yesterday. The level of expectations is further heightened by the number of stories doing the rounds about internet millionaires and guys who invented the next big thing online. A huge number of internet businesses fail simply due to the unrealistic expectations the owner had. Now let’s be realistic. You are probably not a rocket scientist or Einstein and while your idea may be good, it may simply not take off. A successful business person has to be persistent and be patient. You will see some failures before success comes and you need to weather through it and persist. This is the most important way to sustain your business – keep at it and don’t give up easily.
Lack of Updates:
If you expect that you can simply put up your site on the internet and people will swarm to it and you never have to do anything again, think again. That simply doesn’t happen. That’s what they don’t show you – what happens after the end of the movie. The hero gets rich but has to work hard to stay rich. It’s the same with your site. You will need to constantly change with the business, the technology and the internet’s thought process to remain in business. You need continuous updating, in terms of marketing, optimization of your technology and content, and even your offerings.
Value proposition:
A number of online businesses fail simply because they do not offer a value proposition to the customer. Do not underestimate your customer – you cannot fool everyone all of the time so people will compare the value you offer to hundreds of other competitors on the internet market before selecting. If you want to get picked, be sure that you have a unique selling proposition and the customer will find value in what you provide.
Riding a wave:
Many people do not have a unique idea of their own and simply want to cash in on the latest wave in the market. The internet has its share of fads and one line of thinking is to create a site based on what everyone else is doing. While this is not a bad idea in itself, you need to remember that if everyone else is doing it, you need to find a way to differentiate yourself from them. Further, you will need to have solid understanding on the subject that you select, through research and experience. Also, remember that when the next fad comes, this one will fade and your business site should have a sustainable advantage to keep afloat.
Disinterest:
Some entrepreneurs are simply not interested in providing a product or service. They only want to make money. This harks back to the earlier points of updating and offering value to the customer. If you do not update your site and offer good service to your customer, your lack of interest in the business will show through and customers will not buy from you.
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]]>Five steps to get traffic are
1. Pay per click advertisement : This is a paid way for getting traffic for your blog. You must have heard of google adwords . Google adwords is the fastest way for getting traffic to your bog and the most interesting thing with the google adwords is that they charge you only when your site is clicked. So you don’t have to pay just for getting listed in the sponsored google search results.
Yes,when you apply for google adwords your site gets listed in the sponsored part or the sidebar google search results. If you have the money and content on to your blog then go for this option because it is guaranteed. Though google adwords don’t charge much but still if don’t like this you can go for other ways of getting traffic which are also very effective.
2. Submit your Blog URL to the search engines : Until and unless you don’t submit your blog address to the search engines how can you expect them to list your blog in the search results and further no traffic. So the moment you are completed with your blog just go to these three Addresses and submit your blog address over to them.
Google : http://www.google.com/addurl/?continue=/addurl
Yahoo: http://submit.search.yahoo.com/free/request
Live: http://search.msn.co.in/docs/submit/aspx
Live search engine will include your blog address within 24 hours but the other two will take time. So be patient and don’t keep submitting again and again. As doing this can be fatal for your blog.
3. Comment on related blogs : This may be the other fastest way to get traffic for your blog. Suppose that your site is about health. When you search any topic present on your blog on Google and some people’s blog may appear in the the top. So what you have to do is go to thir blog and write comments there on those topics/articles which is related to that on your blog also. Remember when you write some comments there give the address of your site also. This will attract all those visitors who visit that blog and definitely they will see the comments and hence they will see your blog address and visit at your blog.
4. Submit to dmoz.org and other directories : Dmoz.org is an open directory project where you can submit your blog address and the people there will analyze your blog and if they find it good then they will distribute your blog address to all the search engines and your blog may appear on the first page of the search results.
5. Post at a forum : This one always works like a charm. It may not get you 1000s of hits, but it will certainly get you enough for Google to see an active website.
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]]>Pick and start writing on your favorite niche and optimize it:
You should pick up a topic of your blog and before you start writing, you should find the targeted keywords for the blogs. Make these keywords the different categories of your blogs. Now a day the concept of search engine optimization (SEO) is important to achieve higher search engine ranking of your blog. Start writing SEO articles or blogs so that you achieve higher and quicker ranking for your blog. Optimization of your blog is important for traffic, which will ultimately translate into online earning.
Content must be valuable:
It is important for you to regularly update your blog with valuable contents. If you can’t provide good content to your blog, no one will visit your blog. You should use the language in such a way so that it appeals to the large audience and you should also stick to your area only.
Choose a suitable URL and opt for reliable hosting:
Selection of suitable URL that matches with the blog content is must. Blog URL can be optimized for a niche in similar fashion as website. There are many cheap and reliable web-hosting companies and you can select a suitable company for your blogging business.
Generate traffic for your blog:
This is the most important task for you to succeed in you blogging business and you need to perform multiple tasks simultaneously. Some of these tasks include putting comments on other similar blogs, submit your blog to the best blog directories, link your blog URL to your email, write articles about your blog and submit these articles to article directories and link back the article to your blog and do other SEO techniques to improve the ranking of your blog.
Start earning money from multiple streams:
Once you get regular visitors to your blog, you start conversation with advertisers for putting the ads on your blogs. Start earning affiliate commissions from your blog and sell advertising spaces on your blog so that you get regular income from your blog
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]]>• Firstly, your website has to be rich in content. Don’t go overboard with banners as visitors to your site will find it annoying, and you won’t get the results you are looking for.
• Experiment with different merchants to find the ones that suit you, because different people find partnerships with different merchants profitable.
• Try to promote several merchants in the same niche on your site, thus giving visitors several options.
• Choose your network carefully too. Here also, it’s a matter of personal preference; experiment before you settle on what network you are going to use.
• Don’t join an affiliate programme just because many others have. Check the programme out carefully and see if it’s the right option for you before you make a decision to sign up.
• Make sure your website is search-engine optimized to increase the number of hits. A video tutorial that explains the benefits of the product you are selling is also a good idea.
• E-mail promotions are also a good way to increase traffic to your partner’s website. Identify your target audience and develop an effective way to reach through emails that will not be perceived as junk mail.
• Try to get yourself a niche market – it’s not a good idea to sell ‘everything to everyone’. Look for new niche ideas by listening to those around you, asking others what they look for when they go online, watch TV, read extensively, including ads, to find out more about what people need.
• Offer bonuses if possible. And develop effective creative material to increase traffic – your website should break clutter and stand out from the plethora of affiliate marketing websites.
• You should communicate well with your partners, and constantly be on the lookout for new ones to increase your profits.
A combination of the above factors will help to improve your affiliate marketing business. In addition, as in any other business, determination and the will to win are an inherent part of affiliate marketing success, so make sure you are truly committed before you embark on an affiliate marketing programme. Sincere effort is sure to win you laurels in this field, and you shouldn’t just work hard, you should work smart, too!