Posted in
SEO | July 28th, 2009
When it comes to getting your website listed at the top of the search engines keyword search rankings, it is essential for you to gain a deeper understanding of the search engine spiders that crawl over your website.
After all, it is the spiders that determine the relevance of your website and decide where your site will land in the search engine results page. Therefore, by learning how to control the direction of the spiders, you can be certain your website will rise in rankings.
Gaining Control with the Help of Robots.txt
You may think that gaining control of search engine spiders is an impossible task, but it is actually easier than you might think when you take advantage of a handy little tool called the robots.txt file.
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Posted in
SEO | August 12th, 2008
By definition, SEO refers to the process of optimizing a website with the goal of having major search engines (primarily Google, Yahoo! and MSN Live Search) return pages from that website in highly-ranked search engine results. SEO is almost always employed as a form of marketing, but it is a very specific form of marketing that takes place within the search engines.
Lately, some industry blogs have suggested that SEO has grown beyond its primary parameters, suggesting that successful SEO includes expanding into other realms of marketing. I don’t think that makes any sense. By definition, SEO – search engine optimization – does not include any form of marketing that goes outside of search engines. The use of the term SEO in such a way is disingenuous and confuses many webmasters and owners of ecommerce sites.
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