Barack Obama started using social media and the marketing gurus went “Oh my God, he’s a genius, now all we have to do is use his name to promote this and voila, clients will be lining up to buy social media marketing (SMM) services”.
Well, it didn’t quite happen that way. And the wonderful case study that was “Presidential candidate Barack Obama” became a not-so-active name on various online portals including, Twitter, where from November 2008 to May 2009, his twitter update has had five posts. Yep, only five posts in six months.
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At Google, Paul Buchheit built the first versions of Gmail and AdSense. Now, he’s working on FriendFeed, a company that he believes is bringing to market flowing, multi-person, real-time conversations that will eventually replace email.
FriendFeed, for those that don’t know it, says Read Write Web’s Marshall Kirkpatrick, is a combination of an aggregation tool bringing in information from around the Web, a big public conversation, and a publishing tool for original content. The service aggregates feeds from the different social networks you participate in, allowing your FriendFeed friends to engage with you on those networks whether they belong to the same social network or not.
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