What is SEO
By definition, SEO refers to the process of optimizing a website with the goal of having major search engines (primarily Google, Yahoo! and MSN Live Search) return pages from that website in highly-ranked search engine results. SEO is almost always employed as a form of marketing, but it is a very specific form of marketing that takes place within the search engines.
Lately, some industry blogs have suggested that SEO has grown beyond its primary parameters, suggesting that successful SEO includes expanding into other realms of marketing. I don’t think that makes any sense. By definition, SEO - search engine optimization - does not include any form of marketing that goes outside of search engines. The use of the term SEO in such a way is disingenuous and confuses many webmasters and owners of ecommerce sites.
Let’s be clear: Online marketing (also referred to as web marketing and Internet marketing) is a term that includes SEO as one marketing aspect among many and not the other way around. It may be a matter of semantics, but as there are well-defined terms to describe the wider practices of marketing on the Internet, why is there a need to redefine SEO to reflect that process? It’s a very useful term as is!
Some SEO professionals may be recognizing that search engine optimization is moving away from a stand-alone industry and towards being one arrow in the quiver of the online marketing industry. They are compensating for this by simply including more forms of online marketing under the SEO heading.
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